Our website and graphic philosophy is to keep it as simple as possible and as aligned to the values of the owner as possible, while at the same time as easy as possible for the user. That's a lot of possibles..but definitely possible!
A lovely logo can be an entire brand on its own - think of Coca-Cola (not that I'd ever drink it....). Good logos should be memorable and not overcomplicated.
Of course we use a lot of template elements and website structures - we couldn't do it for the price without it - but within that we strive to bring originality and art. And none of it would be any good if it didn't work, so they are only as good as Deborah can make them work - we are a team, and that's why our sites are great (he humbly says!).